Quentin Yacoub
SEO/GEO Specialist at Adobe
Hi, I am Quentin. I am originally from Bordeaux, France. I moved to Montreal in 2021 during the Covid pandemic. Now, I spend my days exploring SEO, GEO and AI automation. I currently work at Adobe building AI-powered tools. My goal is to help companies automate their SEO strategies and adapt to the new world of AI search.
From working at an agency with YMYL clients, to sports and luxury retail, and now helping the world's largest companies at Adobe, I've spent years figuring out organic growth. That background taught me what actually works. Today, I use this space to share my notes and experiments on adapting our strategies to AI search.
Career Path
SEO/GEO Specialist
Remote · Montreal, Canada
- Building and improving features on Adobe Site Optimizer and Adobe LLM Optimizer.
- Automating the detection of SEO and GEO opportunities.
- Building one-click fixes to propose high-impact optimizations.
- Tracking brand visibility across search engines and AI models.
- Helping companies adapt to new AI discovery behaviors.
Senior SEO Specialist
Hybrid · Montreal, Canada
- Audited their massive luxury e-commerce site.
- Developed strategies for the transition to AI-driven search.
- Evaluated emerging AI tools like Profound, Goodie, and Otterly.
- Researched new GenAI and Agentic AI search models.
SEO Director
Hybrid · Montreal, Canada
- Grew generic keyword traffic by 28% in year one and 30% in year two.
- Optimized over 600 e-commerce categories in FR and EN.
- Created over 100 blog articles.
- Built a backlink strategy using Canadian authority sites.
- Recovered traffic in just 3 months after a site migration.
- Managed Local SEO for 20 stores and published +1K Google Posts.
Senior SEO Strategist
Hybrid · Montreal, Canada
- Maintained a 98% client retention rate.
- Managed a portfolio of 27 clients.
- Mentored and trained 4 SEO analysts.
- Generated $150K in additional agency sales.
- Gained experience in complex YMYL sectors like finance, law, and medicine.
Chief Operating Officer
Arts et Métiers Business Angels
Paris, France
- Defined and implemented our core network strategy.
- Created content for newsletters and organized over 20 events.
- Helped manage a portfolio of 66 startups.
- Recruited and trained 50 new business angels.
SEO/GEO Specialist
- Building and improving features on Adobe Site Optimizer and Adobe LLM Optimizer.
- Automating the detection of SEO and GEO opportunities.
- Building one-click fixes to propose high-impact optimizations.
- Tracking brand visibility across search engines and AI models.
- Helping companies adapt to new AI discovery behaviors.
Senior SEO Specialist
- Audited their massive luxury e-commerce site.
- Developed strategies for the transition to AI-driven search.
- Evaluated emerging AI tools like Profound, Goodie, and Otterly.
- Researched new GenAI and Agentic AI search models.
SEO Director
- Grew generic keyword traffic by 28% in year one and 30% in year two.
- Optimized over 600 e-commerce categories in FR and EN.
- Created over 100 blog articles.
- Built a backlink strategy using Canadian authority sites.
- Recovered traffic in just 3 months after a site migration.
- Managed Local SEO for 20 stores and published +1K Google Posts.
Senior SEO Strategist
- Maintained a 98% client retention rate.
- Managed a portfolio of 27 clients.
- Mentored and trained 4 SEO analysts.
- Generated $150K in additional agency sales.
- Gained experience in complex YMYL sectors like finance, law, and medicine.
Chief Operating Officer
Arts et Métiers Business Angels
- Defined and implemented our core network strategy.
- Created content for newsletters and organized over 20 events.
- Helped manage a portfolio of 66 startups.
- Recruited and trained 50 new business angels.
Areas of Expertise
Academic Background
Life Offline
I became a dad in December 2025. It is definitely a whole new kind of optimization challenge. When I am not spending time with my family or thinking about search algorithms and AI, you can usually find me outdoors or hanging out with my friends.
I love running, hiking, skiing and traveling. Staying active helps me keep a clear head. Off the trail, I enjoy reading, theater, comedy shows, and sharing a good meal with loved ones. Originally from Bordeaux, I've called Montreal home since 2021. I speak French and English.
