--- type: Profile title: "About Quentin Yacoub" description: "SEO/GEO Specialist at Adobe. Career path, areas of expertise, education and background." canonical: https://quentinyacoub.com/en/about/ resource: https://quentinyacoub.com/en/about/ lang: en alternate: https://quentinyacoub.com/fr/a-propos/ author: Quentin Yacoub license: CC-BY-4.0 --- > Curated, faithful markdown rendering of the canonical page below. To cite, use the canonical URL. # About Quentin Yacoub **SEO/GEO Specialist at Adobe.** Based in Montreal, Quebec, Canada. Languages: French (native), English (full professional), some Spanish. Hi, I am Quentin. I am originally from Bordeaux, France. I moved to Montreal in 2021 during the Covid pandemic. Now, I spend my days exploring SEO, GEO and AI automation. I currently work at Adobe building AI-powered tools. My goal is to help companies automate their SEO strategies and adapt to the new world of AI search. From working at an agency with YMYL clients, to sports and luxury retail, and now helping the world's largest companies at Adobe, I have spent years figuring out organic growth. That background taught me what actually works. Today, I use this space to share my notes and experiments on adapting our strategies to AI search. ## Experience ### SEO/GEO Specialist, [Adobe](https://www.adobe.com) Dec 2025 to Present. Remote, Montreal, Canada. - Building and improving features on **[Adobe Site Optimizer](https://business.adobe.com/products/experience-manager/sites/optimizer.html)** and **[Adobe LLM Optimizer](https://business.adobe.com/products/llm-optimizer.html)**. - Automating the detection of SEO and GEO opportunities. - Building one-click fixes to propose high-impact optimizations. - Tracking brand visibility across search engines and AI models. - Helping companies adapt to new AI discovery behaviors. ### Senior SEO Specialist, [SSENSE](https://www.ssense.com/en-us) Jan 2025 to Dec 2025 (1 yr). Hybrid, Montreal, Canada. - Audited their massive luxury e-commerce site. - Developed strategies for the transition to AI-driven search. - Evaluated emerging AI tools like Profound, Goodie, and Otterly. - Researched new GenAI and Agentic AI search models. ### SEO Director, [Decathlon Canada](https://www.decathlon.ca/en) Sep 2022 to Jan 2025 (2.5 yrs). Hybrid, Montreal, Canada. - Grew generic keyword traffic by **28% in year one and 30% in year two**. - Optimized over 600 e-commerce categories in FR and EN. - Created over 100 blog articles. - Built a backlink strategy using Canadian authority sites. - Recovered traffic in just 3 months after a site migration. - Managed Local SEO for 20 stores and published +1K Google Posts. ### Senior SEO Strategist, [Digitad](https://digitad.ca/en/) Jun 2021 to Aug 2022 (1.2 yrs). Hybrid, Montreal, Canada. - Maintained a **98% client retention rate**. - Managed a portfolio of 27 clients. - Mentored and trained 4 SEO analysts. - Generated $150K in additional agency sales. - Gained experience in complex YMYL sectors like finance, law, and medicine. ### Chief Operating Officer, Arts et Métiers Business Angels Sep 2017 to Aug 2018 (1 yr). Paris, France. - Defined and implemented our core network strategy. - Created content for newsletters and organized over 20 events. - Helped manage a portfolio of 66 startups. - Recruited and trained 50 new business angels. ## Areas of Expertise - **GEO / AI Search:** LLM Optimisation, Generative Engine Optimization, AI-driven Discovery, Brand Visibility in LLMs, Prompt Strategy - **Technical SEO:** Site Audits, Core Web Vitals, Structured Data, JavaScript SEO, Canonical, Website Migration, Markdown Generation, Indexation - **On-Page SEO:** Keyword Research, Feed Optimization, Content Optimisation, Internal Linking, Meta Optimisation, Landing Page - **Off-Page SEO:** Link Building, Anchor Strategy - **Local SEO:** Google Business Profile, Local Shopping Feed, Local Content - **Analytics:** Google Analytics 4, Search Console - **Tools:** Screaming Frog, SEMRush, Ahrefs, Adobe LLM Optimizer, Adobe Site Optimizer, Cursor, Claude Code - **Industry:** E-commerce, Sport Retail, Luxury Clothing, Digital Agency, YMYL ## Education ### [KEDGE Business School](https://student.kedge.edu/) Master in Management Grande Ecole. Business Administration: Entrepreneurship, Finance and Marketing. 2014 to 2020, Bordeaux, France. Thesis: "Artificial Intelligence in Marketing" (July 2020). ### [University of Tennessee](https://www.utk.edu/) Exchange Semester. Entrepreneurship, Leading Innovation & Change, Finance. 2016, Knoxville, USA. 5-month exchange program. ## Beyond work I became a dad in December 2025. It is definitely a whole new kind of optimization challenge. When I am not spending time with my family or thinking about search algorithms and AI, you can usually find me outdoors or hanging out with my friends. I love running, hiking, skiing and traveling. Staying active helps me keep a clear head. Off the trail, I enjoy reading, theater, comedy shows, and sharing a good meal with loved ones. Originally from Bordeaux, I have called Montreal home since 2021. I speak French and English. Interests: Parenting, Running, Friends, Cycling, Skiing, Reading, Theater, Comedy Shows. --- **Cite:** https://quentinyacoub.com/en/about/ **License:** CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/), Quentin Yacoub **Connect:** https://www.linkedin.com/in/quentin-yacoub-seo-geo-specialist/ **See also:** /llms.txt · /okf/index.md · [Français](/fr/a-propos.md)